It started in the community — teaching digital arts in San Jose, giving back through a city-funded program while others my age were chasing opportunities in LA, New York, and Miami. I stayed. My mother was fighting cancer. Being a son came first. Being present came first. So I built where I was, becoming entrepreneurial out of necessity — learning to shoot, direct, and edit in the streets of San Jose until the craft became instinct.
What I didn't expect was where a good video would take me. From music videos and community nonprofits, the craft opened doors I never planned for — Series A and B funding rounds for unicorn startups in Silicon Valley, Fortune 50 campaigns for Google, Intel, HP, and Verizon, eventually landing in Los Angeles and then Las Vegas. Along the way I found myself working alongside people who had built Guthy-Renker, Proactiv, and Tony Robbins into household names — who had scaled Zumba into a global movement. Being mentored by operators at that level changed how I think about what creative is actually for.
The question evolved. It stopped being "how do I make a great video?" and started being "how do I make a video that moves a business?" At Bosley — the world's #1 hair restoration company — that question became a $9M paid media portfolio, an in-house creative engine built from scratch, and a #1 national AI search ranking. Not just producing the creative but architecting the content strategy behind it — hooks, formats, editorial planning, distribution, the full 360. The same instinct that started in a community classroom was now running inside a performance machine at enterprise scale.
What makes me different isn't just the creative range — it's that I'm equally at home in the technology and the operations behind it. I architect AI production systems the same way I build a shot list: with intention, structure, and a clear outcome in mind. I'm a storyteller who thinks in systems. A creative leader who ships. The kind of director who can walk out of a strategy session and onto a set the same day — and make both count.
Now I'm looking for the next chapter — bringing that full stack to a brand ready to grow. The story changes. The system scales. That's what I do. But underneath all of it is something simpler: I genuinely love this work. That joy is contagious on set, in the edit bay, in the strategy room. The best creative relationships I've built weren't transactional — they were collaborative, built on trust, honest feedback, and the shared belief that the work matters.
